GlaxoSmithKline /Maxi Nutrition - The Total Body Challenge

Creative Director Chris led The Total Body Challenge, a 6 month training partnership between GlaxoSmithKline and Men's Health, to showcase GSK’s latest range of nutrition products (Maxi Nutrition / Maximuscle).

To add maximum credibility to the product line, we commissioned full editorial content (digital and print), including interviews, workout regimes, diet insights, and supplement breakdowns, including a digital takeover on menshealth.co.uk, and a full cover wrap of the June print issue, featuring professional rugby union player Chris Robshaw (Then captain of the England national rugby union team).

Each participant received daily workouts, a suggested meal plan, and a free Men’s Health Personal Trainer tool account, which allowed them to log and track their workouts and food intake effortlessly.

Additional content featured professional boxer Amir Khan, professional rugby union player George North, cover model and trainer Toby Rowland, PT trainer Sean Lerwill, and sports nutritionist Gareth Nicholas.

Photography: Jon Surbey

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