Creative Director Chris worked with Puma whilst at Runners World to highlight the popularity of city running, the client tasked the team with creating a dynamic campaign which would increase engagement with these new groups of urban runners.
The team worked closely with photographer Steve Neaves to achieve this standout multi-platform campaign.
With creative elements across print and digital, the campaign pushed Puma to the forefront of runners' minds and highlighted the creative team as visionaries in creative concepts/executions.
Photography: Steve Neaves
© Hearst-Rodale UK
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