Soho House - Rebrand exercise

As part of suggestions for a Soho House rebrand we were delighted to work with our dear friend Mick Brownfield, a legendary illustrator with whom we've worked with many times over the years. We came up with an idea for themed events at Soho Beach House, Miami - and our visual solution was to use the building each time and flick in a hint of the theme. We gave our Mick our brief, our colour pallet to work within and our type treatment/placement. We knew he would come back with the perfect style.