We were commissioned by TeamRock - publisher of Classic Rock, Metal Hammer, Prog and Blues magazine - to create a year-long marketing campaign which helped promote their website and membership program.
The campaign is focused around live music and the sense of 'belonging', identifying with a particular crowd or genre for each title. The creative needed to be concise in its messaging; 'HE GETS IT', 'SHE GETS IT', 'THEY GET IT', resonated with the readership and engaged each titles' audiences through one unified channel, Teamrock.com
Response to the campaign culminated in a robust online community at Teamrock.com and sign ups as a TeamRock+ member.
Be beautifully represented, contact us now: firstname.lastname@example.org.
Alix Thompson, Marketing Director, TeamRock, 2015
Solus email campaign