WWF - Micro sites & Social Media Campaign
FastRock was commissioned by the WWF to create two microsites aimed at increasing their conversion rate in donations:
- Teaser: To coincide with the premiere of Will Young's music video 'What the world needs now is love', aired on Channel 4.
- Reveal: To go further in depth with the subject matter, using bite sized facts and engaging information in order to further increase donations.
Both elements extended across all major digital and print platforms:
- Digital ad campaign (including HTML5 assets)
- Social media campaign
- YouTube campaign
- Shazam campaign
- Print display advertising
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