FastRock was commissioned by the WWF to create a campaign that would raise awareness, help promote membership and increase membership sign ups. The activation coinciding with the launch of the movie Batman v Superman: Dawn of Justice, tapping into their younger audience through Clear Channel's outdoor network and extended to in-magazine print advertising thereafter.
The campaign formats included:
Clear Channel Digital outdoor Socialite
Clear Channel Digital outdoor 6 sheet
Clear Channel Print outdoor 48 sheet
Double Page Spread magazine advertising
Photography: Jim Naughten.
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